According to new research commissioned by smart home software and hardware brand Wink, 34 percent of Americans believe it would cost $5,000 or more to turn their home into a smart home. An article on USA Today adds: It’s a stark contrast from Wink’s real world user data: Of the company’s 2.7 million users, the average person starts with just 4 smart devices, and spends about $200. The information comes from a report Wink has dubbed their Smart Home Index, released today, in which more than 2,000 U.S. adults were surveyed by a team at Harris Poll. Aside from the cost misconception, a few other key insights rose to the top. For example, the adoption rate disparities across gender lines and income lines have almost disappeared. 43 percent of connected device buyers are now women, and 20 percent of all households with income under $50,000 per year have purchased a connected product. Of those that did purchase a smart home device, energy savings was the most frequently cited reason for doing so, followed by security. Only 33 percent of buyers expressed a desire to monitor or control their homes while away.
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