PayPal has filed a trademark infringement lawsuit against Pandora, arguing that the company’s minimalist logo “dilutes the distinctiveness” of its own branding. “Element by element and in overall impression, the similarities between the logos are striking, obvious, and patently unlawful,” the lawsuit alleges. Billboard reports: In October 2016, Pandora announced it was redesigning its logo from a thin, serifed “P” into the chunky, sans serifed “P” that it is today. The color scheme was also changed from midnight blue to a softer shade of blue. By comparison, PayPal’s logo, active since 2014, also features a minimalist-looking “P” in a sans serif font and sporting a blue color palette. PayPal’s mark actually consists of two overlapping and slanted “Ps,” whereas Pandora keeps it to one. Both P’s lack a hole. It is because of these similarities that PayPal believes customers of both companies are unable to distinguish the two, and that many are complaining about inadvertently opening Pandora instead of PayPal on their smartphones. The lawsuit includes various screen grabs, primarily from Twitter, of people noting the similarities. PayPal’s lawsuit also points out Pandora’s current struggles as a brand, saying that since it is primarily an ad-supported service, it “has no obvious path to profitability,” especially given “overwhelming competition” from the likes of Spotify and Apple Music. The suit alleges that Pandora purposely “latched itself on to the increasingly popular” PayPal logo look-and-feel as part of its efforts to reverse its fortunes.
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