Google Search Results Have Liberal Bias, Study Finds

According to a new study reported by The Wall Street Journal, Google’s search results tend to lean liberal. “An analysis by online-search marketer CanIRank.com found that 50 recent searches for political terms on Google surfaced more liberal-leaning webpages than conservative ones, as rated by a panel of four people.” The Denver Channel reports: “Minimum wage” tended to yield more liberal results, while “does gun control reduce crime” resulted in more conservative ones. Searches for “financial regulation” and “federal reserve” found mostly nonpartisan links. CanIRank used the opinions of four people to determine how liberal or conservative each website was. For 16 percent of the political search terms studied, no right-leaning results showed up at all on the first page of results. CanIRank noted this could be a problem for democracy. A different study found most people click on one of the first five search results. Users rarely move on to the second page. A Google spokesperson said in an email to the WSJ: “From the beginning, our approach to search has been to provide the most relevant answers and results to our users, and it would undermine people’s trust in our results, and our company, if we were to change course.” According to Google, their results are “determined by algorithms using hundreds of factors” and “reflect the content and information that is available on the internet.”

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