Friday humanity set a new record for the most money ever spent online in a single day — and the most ever purchased on mobile devices. An anonymous reader writes:
Online sales reached $3.34 billion yesterday, up 11.3% from the same day last year, according to a new report from Adobe Digital Insights. And most of that traffic came from mobile devices. In fact, yesterday became “the first day to ever generate over a billion dollars in online sales from mobile devices,” according to their report. Although 64% of online sales came from desktop computers, 55% of the traffic to shopping sites still came from mobile devices — 45% from smartphones, and 10% from tablets. (Just three years ago, only 20% of Black Friday sales came from mobile devices.)
The top-grossing products appeared to be iPads and Macbooks, Microsoft’s Xbox, and Samsung and LG TVs, while the top-grossing toys were electric scooters, drones, Nerf guns and LEGO sets. The products mostly likely to be “out of stock” yesterday included the new NES Classic and the Nintendo 3DS XL Solgaleo Lunala (black edition), the Playstation VR bundle (and the PS4 “Call of Duty: Black Ops” bundle), and the Xbox One S bundle for Madden NFL 17.
The day after Black Friday is now being touted as “Small Business Saturday,” a tradition started in 2010 when American Express partnered with the non-profit National Trust for Historic Preservation (and some civic-minded groups in Boston) to encourage people to shop in their local brick-and-mortar stores. American Express reported a $1.7 billion increase in sales on Small Business Saturday in 2015, “with 95 million customers reporting shopping small at local retailers, salons, restaurants and more.”
Read more of this story at Slashdot.