Inside the NYPD's Attempt To Build Community Trust Through Twitter

mirandakatz writes: When the NYPD rolled out its Twitter presence a couple years back, it didn’t go so smoothly: the @NYPDNews account tweeted a request: ‘Do you have a photo with a member of the NYPD? Tweet us & tag it #myNYPD,’ and by midnight the same day, more than 70,000 people had responded decrying police brutality. At Backchannel, Susan Crawford looks at the department’s attempt to use Twitter to rebuild community trust, noting that while the NYPD has a long ways to go, any opening up of communication is an improvement on the traditionally tight-lipped culture.
They’re currently reaching about 10% of the city’s population, tweeting pictures of “wanted” suspects and sharing information on recent criminal activity, as the police commissioner describes shifting their mindset from “warrior” to guardian.

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